Member utility staff who are logged in have full access to resources.
Value of the Local Utility Program
Member utilities build a positive utility image, establish and maintain relations and earn customer trust and loyalty through the Value of Local Utility Program. Positive relations between the locally owned utility and the community serves is essential in customer satisfaction. When customers view the utility in a positive perspective and understand the value it brings...
The marketing toolkit contains materials to help promote your utility’s brand and customer programs. Advertisements, bill inserts, and other promotional materials are available within the toolkit for you to download and use right now.
WPPI members promote the benefits of locally owned utilities and keep customers informed on a variety of different social media platforms. A dynamic and responsive social media presence can enhance customer interaction and satisfaction....
Connect with customers through advertising via the Cooperative Advertising Program. Monthly ads, branded for the local utility, are placed by WPPI staff on behalf of members. Members select the advertisements and have the option to customize as needed.
Writing and editing assistance is available to help utilities share their messaging with the community.
Members can connect directly with customers through a variety of communication collateral including newsletters, energy usage reports, email marketing and more. This type of engagement builds relationships with customers and positions utilities as reliable, trusted energy partners. Members can customize existing materials or request creation of new materials unique to their utility.
ResourcesIf I were a Lineworker: Children's Book
Public power utilities pride themselves on local, responsive and reliable customer service. Members can participate in market research surveys to gauge overall customer satisfaction, measure awareness and familiarity, attitudes toward the utility, and much more. Findings help shape future customer engagement initiatives....
Public power utilities pride themselves on local, responsive and reliable customer service. Members can participate in market research surveys to gauge overall customer satisfaction, measure awareness and familiarity, attitudes toward the utility, and much more. Findings help shape future customer engagement initiatives.
WPPI Energy members undertake a marketing research study for one of its three main customers on a three-year rotating basis:
- E Source Large Business Gap and Priority Benchmark Study (2020)
- Residential Customer Satisfaction Surveys (2021)
- E Source Small and Midsize Business Gap and Priority Benchmark Study (2022)
Members can pick a template and populate their website with utility-related content through the Website Development Service. WPPI Energy staff initiates a domain name transfer or purchase, conducts training, and assists with content....
Members can pick a template and populate their website with utility-related content through the Website Development Service. WPPI Energy staff initiates a domain name transfer or purchase, conducts training, and assists with content.
A utility website is an efficient and cost-effective communication tool members can use to do business with their current customers, attract and retain new customers, build customer loyalty, promote services and programs, enhance their professional image, demonstrate technical competence, provide personalized energy use information to customers and more.
Your audience is larger than you might think. It consists of customers, employees, future employees, news media, the financial community, the business community, vendors and more. Members should develop a site to:
- Make it easier for customers to do business with you.
- Attract and retain customers.
- Build customer loyalty.
- Promote services, programs and products.
- Enhance your professional image.
- Demonstrate technical competence.
- Provide targeted, personalized energy use information to customers.
- Communicate with customers in an efficient and cost-effective way.
- Offer online bill presentation and payment services.
Customer Service & Communications LISTSERV
Share and learn best practices through the Customer Service & Communications LISTSERV. Members can pose a question to the subscribed group of users on a variety of topics and issues and get valuable input from others in their same role....
Share and learn best practices through the Customer Service & Communications LISTSERV. Members can pose a question to the subscribed group of users on a variety of topics and issues and get valuable input from others in their same role.
Once you are registered for the LISTSERV, you may pose a question or topic by sending an email to the appropriate LISTSERV address; your question will be automatically distributed to everyone on that list.
CUSTOMER-COMM@LISTSERV.WPPIENERGY.ORG for the Customer Service & Communications LISTSERV.
To reply to a question on the LISTSERV, you simply need to hit “reply” and your message will be automatically directed back to the entire list. If you ever want to send a personal or private reply to a question, you will need to manually enter or copy and paste the sender’s email address into your “to” line. Examples of these types of replies are: ‘Thanks.’ | ‘Thanks. Hope you are well. All the best.’| ‘I would also.’ (Sent as response to whether additional info was desired) | ‘I would like more information. Could you e-mail me directly?’ | ‘Thanks, this will be very helpful. Sorry for the delay in replying.’ | ‘Welcome!’
If the amount of mail from any particular list becomes cumbersome, rather than leaving that list, consider receiving the digest form of the list. Instead of getting each email individually, you will receive a summary email at the end of each day. Please contact Kayla Pierce at email@example.com, (608)-834-4537 to manage your account.
To review LISTSERV archives you will be required to create a log-in and confirm your email. The links below will take you to the corresponding archive pages:
All use of the WPPI Energy list servers are subject to the terms and conditions.